{"id":15022,"date":"2022-05-20T20:24:22","date_gmt":"2022-05-20T18:24:22","guid":{"rendered":"https:\/\/www.jamonlovers.es\/?p=15022"},"modified":"2022-05-20T20:24:22","modified_gmt":"2022-05-20T18:24:22","slug":"marcado-a-frio-la-nueva-campana-de-la-dop-jamon-de-teruel","status":"publish","type":"post","link":"https:\/\/new.jamonlovers.es\/?p=15022","title":{"rendered":"\u201cMarcado a fri\u0301o\u201d la nueva campa\u00f1a de la DOP Jamo\u0301n de Teruel"},"content":{"rendered":"<h2>\u201cMarcado a fri\u0301o\u201d la nueva campa\u00f1a de la DOP Jamo\u0301n de Teruel<\/h2>\n<p>Ayer asistimos al acto de presentaci\u00f3n de la nueva campa\u00f1a de promoci\u00f3n de la Denominaci\u00f3n de Origen Protegida Jam\u00f3n y Paleta de Teruel cuyo claim es \u00abMarcado a fr\u00edo\u00bb.<\/p>\n<p>A trav\u00e9s de esta campa\u00f1a se quieren dar a conocer las propiedades del Jamo\u0301n de Teruel, haciendo hincapie\u0301 en la importancia del fri\u0301o de Teruel en el proceso de elaboracio\u0301n del producto. Un fri\u0301o que hace que necesite menos sal para su curacio\u0301n. Esta particularidad lo convierte en un producto singular y saludable a la vez que sostenible dado que toda la cadena de produccio\u0301n del Jamo\u0301n de Teruel se desarrolla sin salir de la provincia, fomentando la economi\u0301a circular.<\/p>\n<p>Este es el principal motivo por el que se ha elegido como claim de campan\u0303a \u2018Marcado a fri\u0301o\u2019, destacando el sabor excelente, suave y natural del Jamo\u0301n de Teruel cuyo principal si\u0301mbolo de identificacio\u0301n es una estrella de ocho puntas grabada a fuego en su piel junto a la palabra de Teruel.<\/p>\n<h4>Gr\u00e1fica de la campa\u00f1a<\/h4>\n<p>En palabras de Ricardo Mosteo (Presidente del Consejo Regulador DOP Jam\u00f3n y Paleta de Teruel) \u00abUno de los atributos por los que se conoce a Teruel es el fr\u00edo. En las gr\u00e1ficas ponemos nuestro \u00abMarcado a fr\u00edo\u00bb y nuestra pieza de Jam\u00f3n Dop de Teruel como si fuera \u00abExcalibur\u00bb saliendo de la piedra. Un sabor tan elegante solo puede conseguirse aqu\u00ed porque cuanto m\u00e1s fr\u00edo, menos sal\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15024 size-full\" src=\"https:\/\/www.jamonlovers.es\/wp-content\/uploads\/2022\/05\/marcado-a-frio-anuncio.jpg\" alt=\"Marcado a fr\u00edo campa\u00f1a DOP Jam\u00f3n de Teruel\" width=\"1000\" height=\"562\" \/><\/p>\n<h4>Spot televisi\u00f3n<\/h4>\n<p>Mosteo apuntaba que: \u00abTanto en el spot como en las cu\u00f1as han querido jugar con el humor.\u00a0 Si queremos que nos vinculen con el fr\u00edo, debemos hacer un anuncio muy fr\u00edo, en todos los sentidos. Un anuncio donde contemos las propiedades de nuestro jam\u00f3n con mucha frialdad&#8230; y poca sal.\u00a0 Para ello vamos a hacer el anuncio m\u00e1s fr\u00edo de la historia\u00bb<\/p>\n<p><iframe loading=\"lazy\" title=\"Marcado a Fr\u00edo -  D.O.P Jam\u00f3n de Teruel\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/fAJKi_sLwnY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Por medio de un personaje singular llamado Emilio, explica que el fri\u0301o seco de Teruel hace que su jamo\u0301n necesite menos sal para su curacio\u0301n convirtie\u0301ndolo en un jamo\u0301n diferente al resto, que le ha hecho ser merecedor de un sello DOP,\u00a0 garanti\u0301a de calidad certificada.<\/p>\n<h4>P\u00edldora 1: Marcado a Fr\u00edo &#8211; Jam\u00f3n de Teruel. En el Campo y la Ciudad<\/h4>\n<p><iframe loading=\"lazy\" title=\"P\u00edldora 1 - Marcado a Fr\u00edo - Jam\u00f3n de Teruel. En el Campo y la Ciudad\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/kWaS9_u1jgY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4 class=\"title style-scope ytd-video-primary-info-renderer\">P\u00edldora 2 : Marcado a Fr\u00edo &#8211; Jam\u00f3nJam\u00f3nJam\u00f3n de Teruel<\/h4>\n<p><iframe loading=\"lazy\" title=\"P\u00edldora 2 - Marcado a Fr\u00edo - Jam\u00f3nJam\u00f3nJam\u00f3n de Teruel\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ObpgY02DPK0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4 class=\"title style-scope ytd-video-primary-info-renderer\">P\u00edldora 3: Marcado a Fr\u00edo &#8211; Jam\u00f3n de Teruel 8 Puntas<\/h4>\n<p><iframe loading=\"lazy\" title=\"P\u00edldora 3 - Marcado a Fr\u00edo - Jam\u00f3n de Teruel 8 Puntas\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IPfN0aMp8gs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Estoy convencida de que no va a dejar indiferente a nadie y atentos a las cu\u00f1as que pronto podr\u00e9is escuchar en la radio d\u00f3nde se sigue jugando con el humor &#8230; no desvelo m\u00e1s para no hacer spoiler, pero estoy convencida de que os sacar\u00e1n una sonrisa como ayer a nosotros en el <span style=\"text-transform: initial;\">Ministerio de Agricultura, Pesca y Alimentacio\u0301n durante su presentaci\u00f3n.\u00a0<\/span><\/p>\n<p>Para la presentaci\u00f3n de la campa\u00f1a la DOP Jam\u00f3n y Paleta de Teruel utiliz\u00f3 una escultura de un jam\u00f3n de hielo que nos conquist\u00f3 a todos los all\u00ed presentes. \u00bfQuer\u00e9is verlo? Abajo ten\u00e9is un v\u00eddeo \ud83d\ude09<\/p>\n<h4>Jam\u00f3n de Hielo<\/h4>\n<p><iframe loading=\"lazy\" title=\"\u00bfHas visto alguna vez un jam\u00f3n de hielo? \ud83d\ude0d\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/7SPO9HSTQOo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Enhorabuena a Ricardo Mosteo, Ricardo Torres y a todo el \u00a0Consejo Regulador\u00a0de la Denominaci\u00f3n de Origen Jam\u00f3n de\u00a0Teruel\u00a0 \/\u00a0 Paleta de Teruel por esta campa\u00f1a tan diferente y maravillosa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMarcado a fri\u0301o\u201d la nueva campa\u00f1a de la DOP Jamo\u0301n de Teruel Ayer asistimos al acto de presentaci\u00f3n de la nueva campa\u00f1a de promoci\u00f3n de la Denominaci\u00f3n de Origen Protegida Jam\u00f3n y Paleta de Teruel cuyo claim es \u00abMarcado a fr\u00edo\u00bb. A trav\u00e9s de esta campa\u00f1a se quieren dar a conocer las propiedades del Jamo\u0301n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[1223,1467,1653],"class_list":["post-15022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo-jamon-lovers","tag-jamon-dop-teruel","tag-marcado-a-frio","tag-paleta-dop-teruel"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cMarcado a fri\u0301o\u201d la nueva campa\u00f1a de la DOP Jamo\u0301n de Teruel - Jamon Lovers<\/title>\n<meta name=\"description\" content=\"Ayer se present\u00f3 la nueva campa\u00f1a de la Denominaci\u00f3n de Origen Protegida Jam\u00f3n y Paleta de Teruel cuyo claim es &quot;Marcado a fr\u00edo&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.jamonlovers.es\/?p=15022\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cMarcado a fri\u0301o\u201d la nueva campa\u00f1a de la DOP Jamo\u0301n de Teruel - Jamon Lovers\" \/>\n<meta property=\"og:description\" content=\"Ayer se present\u00f3 la nueva campa\u00f1a de la Denominaci\u00f3n de Origen Protegida Jam\u00f3n y Paleta de Teruel cuyo claim es &quot;Marcado a fr\u00edo&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.jamonlovers.es\/?p=15022\" \/>\n<meta property=\"og:site_name\" content=\"Jamon Lovers\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-20T18:24:22+00:00\" \/>\n<meta name=\"author\" content=\"Miriam Lopez Ortega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miriam Lopez Ortega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new.jamonlovers.es\/?p=15022\",\"url\":\"https:\/\/new.jamonlovers.es\/?p=15022\",\"name\":\"\u201cMarcado a fri\u0301o\u201d la nueva campa\u00f1a de la DOP Jamo\u0301n de Teruel - Jamon Lovers\",\"isPartOf\":{\"@id\":\"https:\/\/new.jamonlovers.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/new.jamonlovers.es\/?p=15022#primaryimage\"},\"image\":{\"@id\":\"https:\/\/new.jamonlovers.es\/?p=15022#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-05-20T18:24:22+00:00\",\"author\":{\"@id\":\"https:\/\/new.jamonlovers.es\/#\/schema\/person\/141568a4bae0449c3b0be8f5acfdcff5\"},\"description\":\"Ayer se present\u00f3 la nueva campa\u00f1a de la Denominaci\u00f3n de Origen Protegida Jam\u00f3n y Paleta de Teruel cuyo claim es \\\"Marcado a fr\u00edo\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/new.jamonlovers.es\/?p=15022#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/new.jamonlovers.es\/?p=15022\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/new.jamonlovers.es\/?p=15022#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/new.jamonlovers.es\/?p=15022#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/new.jamonlovers.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cMarcado a fri\u0301o\u201d la nueva campa\u00f1a de la DOP Jamo\u0301n de Teruel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new.jamonlovers.es\/#website\",\"url\":\"https:\/\/new.jamonlovers.es\/\",\"name\":\"Jamon Lovers\",\"description\":\"Nuestra misi\u00f3n es conectar a las personas con el mundo del jam\u00f3n. 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